Development

Horoshop integrations: what works out of the box and what needs the API

Category: DevelopmentRead: 8 minWebLift

Integrations are usually the reason to pick a hosted platform in the first place: orders land in your CRM by themselves, stock syncs from the warehouse, products go out to marketplaces without manual work. Horoshop has a genuinely large catalogue of them — but it is spread across the pricing tiers unevenly, and the most important one starts only on the third plan.

The headline fact before you pay: there is no API on Basic or Standard. It appears only on Pro at 1,728 UAH per month. If your scenario contains the words "sync with our own system", your budget starts there, not at 288 UAH.

What connects out of the box

Horoshop maintains its own catalogue of ready connectors that switch on inside the admin panel without a developer. Ukrainian CRMs are the densest group: SalesDrive, KeyCRM, KeepinCRM, Pipedrive, Sitniks, Skynum, HugeProfit, VoIPTime, TradeEvo, Qsystem, AsterilCRM, MiyDrop and a dozen smaller systems.

Accounting and inventory options are narrower: Dilovod, Torgovsoft, ERC, DNTrade, Drop Cloud. Cafés and restaurants get a Poster connector. The main Ukrainian delivery carriers and payment providers, instalment payments included, are wired in at platform level and available on every plan.

Zapier sits apart: through it Horoshop reaches 5,000+ external services, MailChimp, GetResponse and SendPulse among them. It saves the day where no direct connector exists and the scenario is simple — new order, row in a sheet, email out.

A ready-made integration saves you months, not money. The trouble starts where there isn't one.

Which payment providers work with Horoshop

Horoshop integrates with LiqPay, WayForPay, Portmone, Fondy, Mono and PrivatBank, plus pay-in-instalments and credit services. Payment integrations are available on every plan, including Basic at UAH 288 per month — unlike marketplace feeds and the API, which are tied to a specific tier.

This is a rare case where the platform does not split functionality by plan. The reason is simple: without payments a store does not work at all, so there is nothing to gate. Delivery services are wired in at platform level too and are available to everyone.

One thing to check: the transaction fee is charged by the payment provider, not by Horoshop, and it is not part of the subscription. So LiqPay, WayForPay and Fondy should be compared on their own rates, not on the platform tier.

What is tied to your plan

CapabilityBasic 288Standard 816Pro 1,728
CRM, delivery, paymentsyesyesyes
Rozetka.ua product feednoyesyes
Kasta.ua product feednoyesyes
Google Merchant Centernoyesyes
APInonoyes

Prices and plan contents as of August 2026, from the official horoshop.ua/prices page. We broke down all four plans in Horoshop pricing 2026.

The selection rule follows directly. If the store lives on marketplaces, Basic is out — the very thing people buy the platform for is switched off in it. If you need two-way sync with your own back office, the entry point is Pro, six times the price of Basic.

What if your accounting runs on BAS or 1C

This is the most common question owners ask, and the answer isn't direct. BAS and 1C are not listed separately among Horoshop's ready connectors — the catalogue covers other accounting services. There is no "connect BAS" switch in the admin panel. Three approaches work:

  • Sync through the API on Pro. The most flexible route: your contractor writes a bridge that moves products, stock, prices and orders both ways. That is real development with a price tag and a timeline, not a toggle.
  • Through an intermediary service. If your accounting can expose its data, the bridge is often assembled via Zapier or via one of the supported systems that already talks to both sides.
  • Move to a supported accounting tool. For a small store it is sometimes cheaper to migrate to Dilovod or Torgovsoft than to pay for years of maintaining a custom bridge.

What integrations cost

Horoshop's model here is honest but awkward to budget. Some connectors are free and switch on in minutes. Others belong to third-party developers, and if you need them adapted to your process, you pay that partner separately, outside the platform fee.

Type of workBallparkWho does it
Enable a ready CRM connector0 UAHyou or a contractor
Set up marketplace feeds1,000–4,000 UAHcontractor
Back-office sync via APIfrom 10,000 UAHdeveloper
Custom scenario for your processquoted individuallyplatform partner

These are market benchmarks, not the platform's official price list. The real figure depends on how many entities you sync and in which directions.

Checklist before you pay

  1. List the systems already running in the business — CRM, accounting, POS, carrier, email. The ones people actually use daily, not the ones you'd like.
  2. Check each against the platform's integration catalogue. Ready connector — good. None — mark it as an API or Zapier candidate.
  3. Settle the marketplace question. If Rozetka or Kasta are on this year's plan, your floor is Standard.
  4. Decide whether you need two-way sync. If stock and prices must flow automatically, budget for Pro plus developer time.
  5. Ask who pays for customisation. With third-party connectors that is a separate invoice — better to know before you start.

When the platform's integrations run out

The ceiling shows up in two scenarios. First: your sales logic is unusual and every other process gets worked around on top of the API. Second: you have many complex integrations and the three-year cost of maintaining them exceeds the cost of your own platform. We covered that fork in Horoshop or WordPress for an online store.

Bottom line

Horoshop's integrations cover typical Ukrainian e-commerce almost fully. Two limits decide your plan though: marketplaces open at Standard, the API only at Pro. Both change the budget several times over, and neither is visible until you start connecting things.

Does Horoshop have an API?
Yes, but not on every plan. The API is available on Pro (1,728 UAH/mo) and B2B (3,360 UAH/mo). Basic and Standard do not include it, so two-way sync with an external system cannot be built on them.
Does Horoshop integrate with BAS or 1C?
There is no ready-made connector for BAS or 1C in the integration catalogue. Sync is built one of three ways: through the API on Pro with a developer, through an intermediary such as Zapier, or by moving to accounting the platform supports natively — Dilovod, Torgovsoft, ERC, DNTrade.
Which CRMs does Horoshop work with?
Ready connectors exist for SalesDrive, KeyCRM, KeepinCRM, Pipedrive, Sitniks, Skynum, HugeProfit, VoIPTime, TradeEvo, Qsystem, AsterilCRM, MiyDrop and others. They switch on in the admin panel without a developer and are available on all plans.
Which plan includes the Rozetka feed?
Standard and above. On Basic the feeds to Rozetka.ua, Kasta.ua and Google Merchant Center are disabled. This is the most common mistake: people take the cheapest plan and find out a month later that the feeds aren't there.
How much does connecting an integration cost?
A ready connector from the catalogue is free to enable. Marketplace feed setup runs roughly 1,000–4,000 UAH, back-office sync via API from 10,000 UAH. Third-party integrations may need customisation, paid to that partner separately from your plan.
Which online store platforms support Ukrainian payment providers?
Horoshop supports LiqPay, WayForPay, Portmone, Fondy, Mono and PrivatBank, plus pay-in-instalments and credit. These integrations are available on every plan, including Basic at UAH 288 per month. The transaction fee is charged by the payment provider, not by the platform, and is not part of the subscription.

We'll wire the integrations to your process

We'll work out which plan you actually need for your systems and build order, stock and feed sync end to end.

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