Horoshop plans look cheap: 288 hryvnias a month for the entry tier. But the figure on the platform's pricing page is just one line in your budget, and usually not the biggest one. Here is a breakdown of all four plans with real numbers, what each includes, and more importantly what none of them include and what that costs separately.
The short version. The platform itself runs from 3,456 to 40,320 UAH per year depending on the plan. On top of that come the one-off costs of launching the store: design, catalogue content, integrations. A realistic first-year budget lands between 15,000 and 60,000 UAH, after which you only pay for the platform.
All Horoshop plans: the price table
| Plan | Paid annually | Paid monthly | Product limit |
|---|---|---|---|
| Basic | 288 UAH/mo | not available | 1,000 |
| Standard | 816 UAH/mo | 1,020 UAH/mo | 20,000 |
| Pro | 1,728 UAH/mo | 2,160 UAH/mo | 50,000 |
| B2B | 3,360 UAH/mo | 4,200 UAH/mo | 50,000 |
Prices as of July 2026, taken from the official page horoshop.ua/prices. Plans get revised, so check the source before deciding.
The first thing the table shows: paying annually is roughly 20% cheaper. On Standard that is a difference of 2,448 UAH a year, on Pro nearly 5,200. The Basic plan only exists in the annual format; there is no monthly option for it.
The second, less obvious point: the order limit is the same across every plan except B2B, at 1,000 per month. You are paying for catalogue size and feature set, not for sales volume.
A third point people rarely ask about before paying: the base limits on Pro and B2B can be raised to 250,000 products and 10,000 orders per month. So the 50,000-item ceiling is not final — but the increase is negotiated with the platform separately and is not included in the plan by default. For a catalogue above 50,000 items this is the item to settle BEFORE paying for a year.
What actually separates the plans
Basic (288 UAH/mo)
The cheapest way in, and where the restrictions bite hardest. Basic has no Rozetka or Kasta integration, no Google Shopping, no reports, no instalment payments and no API. For a store that intends to live on marketplaces this is a dealbreaker: Horoshop's main advantage is simply switched off in this tier.
Who it suits: a first store with a small catalogue selling only through its own site and social media, without marketplaces and without accounting-system sync.
Standard (816 UAH/mo)
The working plan for most businesses. This is where reports, major marketplace integrations, instalment payments and digital goods appear. A catalogue of up to 20,000 items covers the vast majority of Ukrainian stores.
Who it suits: a running store with a real product range that feeds Rozetka or Prom and needs proper analytics.
Pro (1,728 UAH/mo)
The key difference is the API. Without it you cannot build a full two-way sync with your own accounting system, connect non-standard services, or automate anything that is not already in the box. Pro also removes the platform's footer credit and enables wholesale pricing.
Who it suits: a store with a large catalogue, in-house inventory accounting, or a need for custom integrations.
B2B (3,360 UAH/mo)
A separate product inside the platform: multiple price types, buyer groups, a dealer portal, category-level access control, and an order ceiling of up to 10,000 per month. This is not «Pro with a markup», it is a different trading model.
Who it suits: wholesale, dealer networks, different price lists for different customers.
What the plan does not cover
This is the main reason owners' budgets tend not to match their expectations. The plan gives you platform access, hosting, updates and support for the service itself. But a production-ready store consists of several more things, each paid for separately:
- Design and template setup. The platform ships a builder, but «add my logo» and «make a store that looks like a brand» are different jobs. The official design package costs around 6,000 UAH, and on annual billing at Standard and above it is often included.
- Catalogue content. Products, attributes, descriptions, photos, categories, filters. At a few hundred items this is dozens of hours. Auto-import from a supplier price list saves time, but the structure still gets assembled by hand.
- Integrations for your process. Payments, delivery, CRM, accounting sync, product feeds. The basics connect quickly; anything non-standard needs configuration and sometimes the Pro plan with its API. Full breakdown: which Horoshop integrations work out of the box.
- SEO setup at launch. Meta templates, category structure, copy, structured data, consolidating filter duplicates. The platform provides the tools but does not fill them in for you.
- Domain. Small against the total, but still its own line.
The trial runs for 7 days. That is enough to look around the admin panel, not to evaluate the store in operation. Treat it as a demo rather than a proper pilot.
The realistic launch budget
Adding it all up for a typical store: 300–500 products, Standard plan billed annually, branded design, catalogue content and basic integrations.
| Item | Approx. | Frequency |
|---|---|---|
| Standard plan | 9,792 UAH | annually |
| Design and setup | 0–6,000 UAH | one-off |
| Catalogue content | 5,000–15,000 UAH | one-off |
| Integrations and launch | 3,000–10,000 UAH | one-off |
| Domain | 300–600 UAH | annually |
Year one comes to roughly 18,000–41,000 UAH. From year two onward it is just the plan and the domain, around 10,000 UAH, provided you add no new functionality.
Compare that with building a store on your own platform: a larger upfront budget, but no annual rent. We covered that fork in detail in Horoshop or WordPress for an online store, and general website figures are in how much a website costs in 2026.
How not to overpay
Do not buy a plan «to grow into». Moving from Basic to Standard is possible at any time; getting a refund for a year of Pro you never used is not. Start with the minimum that actually covers you.
But check one thing before paying: whether you need marketplaces. If you do, Basic is out immediately and your maths starts at Standard. This is the most common mistake: people take the cheapest plan, then discover a month later that Rozetka feeds are not in it.
Pay annually once the decision is settled. The roughly 20% discount plus free design work on higher tiers make annual billing the better deal by month two. Only commit once you are sure about the platform.
Do not cut corners on catalogue content. A store with empty attributes and one-line descriptions neither sells nor ranks. It is the budget line that pays back fastest, because it drives both conversion and search visibility.
When Horoshop stops paying off
The platform stops being economical in two situations. First, when you have unusual logic that is not in the box and you hit limits every month, paying for workarounds. Second, when the store is only part of a larger site with a blog, services, several languages and a complex structure, and you are effectively paying for a feature set you use a quarter of.
In both cases the three-year bill looks different from the launch estimate, and an owned platform turns out cheaper. But for an ordinary store that sells products and lives on marketplaces, renting remains a sensible choice.
Summary
Horoshop plans in 2026 start at 288 UAH a month for Basic and reach 3,360 UAH for B2B on annual billing. The working choice for most is Standard at 816 UAH, because that is where marketplaces and reports become available. A realistic first-year budget including launch comes to roughly 18,000–41,000 UAH.
The key when planning: budget for the full cost of launching, not the plan. The platform is about a quarter of the total; the rest is the work that turns admin-panel access into a store that sells.
And before paying a year upfront, it is worth looking past the price: we collected Horoshop reviews with a breakdown of pros and cons — they show which limits owners hit only after paying.