Website content filling is the work of moving and preparing content inside the admin panel: titles, descriptions, attributes, photos, prices, categories and internal links. For an online store the basic unit of work is the product card — a single item with a complete set of fields that has to pass the marketplace review and show up in search.
We fill cards to the requirements of your specific platform — Prom, Rozetka, Epicentr, Horoshop, WooCommerce or OpenCart — and to the Google Merchant Center feed at the same time, so products are not rejected after upload.
A title built to the marketplace formula and a unique description within the character limit. No copy-paste from the supplier's site, which review rejects or duplicates across the whole catalogue.
Cropping to platform dimensions, a clean background where it is mandatory, compression without quality loss, the right shot order and a proper main image.
We fill attributes so the product lands in catalogue filters. Empty attributes are the main reason an item exists but nobody can find it.
We place products into categories and subcategories and check them against the marketplace tree. An item in the wrong branch never appears in the right listings.
Price, old price, currency, unit of measure, availability status and pack size. Prepared so the data can be refreshed by feed rather than by hand.
Title, description and clean URL for cards on your own site. For marketplaces — keywords in the title and description wherever the format allows it.
We build the XML/YML feed and validate it in Google Merchant Center, fixing errors before the cards end up in the rejected list.
Before handover we walk through every card against a checklist: fields, photos, price, category. You get a report file, not a message saying "all uploaded".
What moves the final price: the quality of your source data (a ready price list with photos from the supplier costs less than collecting everything from scratch), the number of attributes in the category, whether you need unique descriptions, and how many languages. We fix the exact figure in a quote after looking at your export — that review is free.
Every marketplace has its own field limits and its own reasons for rejection. Below are the requirements we keep in day-to-day work; the full breakdown with tables is in our guide on how to fill in a product card.
We fill to the Prom catalogue format and upload by YML feed, watching title length and image size.
The strictest review of the marketplaces we work with. We prepare cards against the category requirements so revisions do not go round in circles.
A short description limit forces tight, factual copy. Photos carry a frame-share requirement that a careless crop breaks easily.
We fill the catalogue inside the Horoshop panel together with filters and marketplace exports. We also build Horoshop stores end to end.
CSV import, attributes and variations, galleries, Yoast or Rank Math SEO fields. The right fit when the store is part of a larger site.
Filling by import or by hand, with category and manufacturer placement and a feed prepared for advertising.
Limits were checked against the marketplaces' official help centres as of August 2026. Where a marketplace does not publish its requirements, we do not invent a number — we agree the format with your account manager after registration.
Four reasons a product sits in the catalogue and brings no orders. All four are solved at the filling stage, not with advertising.
| Symptom | Real cause | What we do |
|---|---|---|
| Product missing from filters | The attributes that build the faceted filter are empty | Fill attributes across the whole category, not selectively |
| Moderation rejects the card | Title over the limit, wrong photo size, banned wording in the description | Prepare to that marketplace's limits before upload |
| Merchant Center rejected the cards | No GTIN or brand, feed price does not match the price on the page | Validate the feed and reduce the data to a single source |
| Product exists but is absent from Google | The description is copied from the supplier and duplicated across hundreds of sites | Write a unique description and fill in the card's SEO fields |
If you are not sure which of these applies to you, send a link to your catalogue. We will look at a sample of cards and tell you specifically, without generalities.
You send a price list, an export or a link to the supplier's site. We assess how many fields will have to be filled in by hand.
We build 5–10 sample cards, show them to you and lock in the title format, description structure and attribute set.
We upload category by category so you can see progress and correct course, instead of receiving everything at the end.
We walk the cards against a checklist, validate the feed and deliver a report. Post-moderation fixes are included.
Title and description limits, photo and attribute requirements for Prom, Rozetka and Epicentr in one set of tables.
Read → DevelopmentProm, Rozetka, Epicentr, Kasta, Allo — a combined commission table and who each platform suits.
Read → DevelopmentRegistration, packages and commission, uploading the catalogue by feed, and how not to lose the price war.
Read → DevelopmentSaaS builders, self-hosted CMS or custom development — which one fits which business.
Read →Filling a site with content is the part of a launch that gets underestimated most often. The design is signed off, the store is built, the platform is paid for — and there are no sales, because the catalogue holds two hundred cards named "Product 1024" with a description copied from the supplier. Search does not surface those pages, filters do not work on them, and marketplace moderation rejects half the batch. We take that work on in full: from reviewing your export to verified cards sitting in the live admin panel.
These two jobs are often confused. General content filling covers the site as a whole: service pages, category copy, news, blog articles, contacts. Product card filling is catalogue work, where every unit has a rigid set of fields and has to clear moderation. We do both, but we price them differently: content pages by volume of text, cards by number of items. The quote shows them as separate lines so you can see what you are paying for.
The benchmark is simple: $0.75 to $1.2 per card depending on batch size and the number of fields in the category. A batch of up to 100 items starts at $120, a catalogue of up to 500 items at $480, and above a thousand cards the per-unit price drops. The biggest factor is the state of your source data. If the supplier provides a structured price list with photos and attributes, the work moves fast. If the data has to be pulled out of scans, websites and messengers, that is a different scope. Our general pricing benchmarks are collected on the how much a website costs page.
Anyone can type into fields, and it genuinely costs less. The difference starts where moderation or Google Merchant Center rejects the card. We take marketplace requirements from official help centres rather than other people's blogs and keep them current — which is why the tables above carry concrete limits, and where a marketplace publishes no figure, we say plainly that it has to be agreed with a manager. The second difference is that we handle feeds and prices as developers: we can wire up automated stock updates and check what competitors charge for the same item, instead of just pasting text into a form.
Businesses entering a marketplace that need to upload their first few hundred items. Stores already running where half the catalogue has no attributes and never reaches the filters. Anyone changing platform and migrating products. And anyone receiving new items from a supplier every month who does not want a dedicated person on payroll for it. If the store does not exist yet, start with website development — we will add the filling once there is somewhere to upload to.
Send us your export or a link to the price list — within 24 hours you get the scope, the timeline and an exact figure.
Request a quoteFill in the form — we will call you back to discuss the details.