Paid social
Clients from social — daily and predictably
We run paid social on Meta (Facebook, Instagram) and TikTok — from strategy and creatives to setup, optimization and scaling. Focused on leads and lowering cost per lead, not on impressions.
See pricingacross projects
ad campaigns
to ad launch
What's included
We analyse the product and competitors, build target audiences and offers.
We create banners, videos and copy that stop the scroll and hook.
Pixel, events, campaign structure and correct conversion tracking.
We test hypotheses, cut the unprofitable and scale what brings leads.
Where we launch
The widest reach and precise targeting by interests and behaviour.
Visual formats, Stories and Reels for brands and e-commerce.
Short videos with viral potential and a low cost per reach.
We bring back those who visited or engaged — and close them to a lead.
Pricing & packages
Paid social setup & launch
A one-time turnkey start: strategy and audience segments, 3 ad creatives, pixel and events setup (Facebook / Instagram), a test campaign launched in 2–3 days. You quickly validate the offer–audience match instead of spending blindly.
- One platform (Meta or TikTok)
- Strategy & audiences
- Up to 4 creatives at start
- Pixel & events setup
- Weekly optimization + report
- Two platforms (Meta + TikTok)
- Full funnel + retargeting
- Regular new creatives
- A/B tests and scaling
- Conversion & ROAS analytics
- All platforms + funnels
- Creative & video production
- End-to-end analytics and CRM
- Work with LTV and repeat sales
- Personal marketer
Ad budget is paid separately to the platforms (recommended start — from $300/mo). Management prices are approximate and depend on the niche, number of platforms and volume of creatives — we prepare an exact quote after the brief.
How we work
We study the product, audience and competitors — and define goals and KPIs.
We shape offers, the funnel and audience segments for your product.
We prepare banners, videos and copy for each segment and platform.
We set up the pixel, events and campaigns — and launch the ads.
We test, cut the unprofitable and scale the combinations that bring leads.
We report weekly on leads, cost per lead and ROAS — and keep growing.
Who Facebook ads management and Instagram ads suit
- Visual products: clothing, cosmetics, furniture, decor, food.
- Local services: beauty salons, fitness clubs, dental clinics, restaurants.
- Courses and online schools: webinars, cohort enrolment, free lessons.
- Online stores: catalogue ads and retargeting from the product feed.
Not suitable for complex B2B products with a long cycle, where Google and SEO work, or for niches restricted by Meta's ad policies.
Why paid social "does not work"
- An offer of "quality at a low price" instead of a concrete reason to click now.
- Traffic to a site with no pixel and no events. The algorithm does not know who to look for.
- One creative a month: the audience burns out in a week.
- A campaign optimised for reach instead of conversions.
- No retargeting, although most people do not buy on the first touch.
How we launch
- Strategy and audience segments: by interests, lookalikes of your customers, site visitors.
- 3–4 creatives to start, static and video, with copy for each segment.
- Pixel, events, catalogue for stores. We check that conversions are actually recorded.
- A 2–3 day test campaign, then we switch off what loses money and scale what works.
- Weekly optimisation and a report: spent, leads, cost per lead.
What we need from you
- Product photos or video. We can make creatives from existing materials or arrange a shoot.
- A Facebook business page, an Instagram profile and an ad account. We create them if you do not have them.
- A budget from $300 a month, paid to Meta directly.
- Where to send traffic: a landing page, a store, or a landing page + Telegram bot setup if leads are easier to handle in a messenger.
Frequently asked questions
What does a lead from paid social cost?
Can we send traffic to an Instagram profile instead of a site?
What is retargeting?
Do we absolutely need video?
How fast will there be results?
Do you make the creatives?
Related services
What usually goes together with this service.
Ready for a flow of leads?
Leave a request — we'll break down your product, propose a paid-social strategy and prepare a media plan with a lead forecast.
Book a consultation